BRISTLECONE COLLECTIVE
BRANDING | ILLUSTRATION
I was asked to brand Bristlecone Collective, a fabrication, remodeling, and woodworking operation based out of Colorado.
BACK-
GROUND:
RESEARCH PT. 1
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In discussing concepts with the company’s founder, I was given themes of Americana, industry, handmade charm, and, of course, the bristlecone pine, a unique fascinating breed of pine tree, known for thriving in the most inhospitable of areas.
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BACK-
GROUND:
RESEARCH PT. 2
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Concepting largely focused on combining elements of the concept of vintage industrial Americana with organic imagery of twisted weathered limbs.
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FINISHED DESIGN
FIG. 001
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I created a branding board, which allowed different elements of the overall branding to used at different times, allowing the brand to work as a wordmark, and with different sorts of imagery, including twisted tree limbs and pine cones. All design elements were hand-drawn to lend a unique and handmade feel. An earth tones color scheme complimented the industrial, yet natural feel of the brand.
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FIG. 002
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The design could then be implemented on a variety of collateral such as shirts
(shirt front)
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FIG. 003
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Bristlecone Shirt
(Shirt Back)
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Creative Direction
Design
Lettering
Illustration