Buttwhackers
LOGO | APPAREL DESIGN
Buttwhackers is a company that fillets fish for recreational, commercial, and tourist fishing boats in the harbor of Homer, Alaska. To paraphrase Buttwhackers, in the late 80’s the slang term for fish filleters in the area began to be known as “whackers” and the shorthand for a halibut fish was known as a ‘butt. Combining these two colloquialisms, Buttwhackers was born. Given the humorous name for their company and their close relationship with the tourist fishing market, Buttwhackers sell a good deal of apparel each fishing season. I created a shirt design as well as a potential logo direction for the company. In drawing up a design for the company I decided to approach the project with a “rough-yet-refined” style, to make a nod to the historic nature of fishing in Alaska, while also noting the tongue-in-cheek name of the company.
FIG. 001
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In creating a shirt design for Buttwhackers, I discussed multiple different directions with the company before we ultimately decided to move forward with a rough, hand-drawn style, featuring hand lettering within the outline of a halibut.
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FIG. 002
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A similar lettering mark was created for the front of shirts, to create a cohesive vintage style shirt.
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FIG. 003
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Shirt back, in heather with seafoam ink.
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FIG. 004
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Shirt front, with sweatshirt in heather with seafoam ink.
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FIG. 005
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Shirt back in black with white ink
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FIG. 006
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Shirt front, with sweatshirt in heather with seafoam ink.
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Creative Direction
Design
Hand-lettering
Illustration
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Photography courtesy of Buttwhackers