(UNDER CONSTRUCTION)
CRAFTWORKS
ASSORTED PROJECTS
While designing for Craftworks, I worked on a variety of projects. Below are a few select ones
FIG. 001
————
Every year, breweries from all across the United States descend on Denver, Colorado for the Great American Beer Festival, where professional brewers and the average beer drinker alike can wander and have a taste of innumerable brews. Breweries bring their most prized brews from the year and awards are given out for the favorites. During my time at Craftworks and the Gordon Biersch brand, I had the opportunity to design the beer mats for the Gordon Biersch booth. Each mat acted as a label and brief on each brew visitors could taste. I devised a system to keep the beers and mats neat, organized, and easy to read, while carrying over the brand identity aesthetic.
———————————— 01/02
FIG. 002
————
Rock Bottom Brewery needed to create a design for its Football Challenge campaign. I devised the concept of vintage-style pennants and created a design that stayed within the brand system fonts, and typographic style of the Rock Bottom brand.
———————————— 02/02
Creative Direction
Design
Layout
Hand-lettering