Front Range Forum
BRANDING | ILLUSTRATION
I was given the opportunity to brand Front Range Forum, an education and discussion group located in Fort Collins, Colorado
BACK-
GROUND:
RESEARCH PT. 1
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In my initial discussions with group members about what Front Range Forum encapsulated, I learned that the group functions as a panel for discussions and classes on a wide variety of topics. The group caters to adult learners, usually already college educated, who wish to continue their intellectual pursuits, build friendships, and perhaps teach themselves, and hence attracts a lot of faculty from schools and universities, such as Colorado State, with a long history of teaching already under their belts.
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BACK-
GROUND:
RESEARCH PT. 2
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My initial thumbnails spanned a variety of subject matter, like discussion, teaching, confluence, and the historic precedent for the word. In bouncing concepts back and forth with FRF members, it became clear that they preferred the references to ancient Rome. From here, I began to sketch and refine the design.
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FINISHED DESIGN
FIG. 001
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The finished logo mark paid homage to both the history behind the term “forum” and the location of the group, in the Front Range of Colorado. To finish things off, the green color was chosen as a bit of homage to the alma mater or former employer for a lot of members and the logo was set in a heritage-style seal, which further plays off of this background.
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FIG. 002
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The design could then be implemented on a variety of collateral such as shirts
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FIG. 003
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Logo implemented on a tote bag
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Creative Direction
Design
Lettering
Illustration